Vanilla Design - Featured Seller Interview
The epitome of visually-stunning innovation.
With an eclectic collection of design products that includes: Fruity Wall Clocks and Petal Light Shades, Vanilla Design’s aesthetic is sleek and vibrant with a touch of brilliance. Founder, Brent Wilson, channels various life experiences into his range of unique products.
“I am from Dunedin, New Zealand - a tiny town in a small country at the bottom of the world. As a huge sci-fi fan and lover of modern design I enjoy re-interpreting everyday objects and using digital fabrication to produce them. I balance my business around raising our two young children - they are a constant source of inspiration and motivation!”
His Objectify Wall Clock Collection, including this one, which is inspired by a cross section of a kiwi, doesn’t lay-off any of the details: from the pip-shaped hour notations to the richness of the colour.
“My products are all digitally designed. I design the products as vector files on the computer and they are mostly cut by a CNC machine in nearby Christchurch. I peronsally finish and package the products. I enjoy exploring new construction techniques and coming up with new designs - my mind is always ticking over…”
Vanilla Design effortlessly blend a contemporary aesthetic with simple functionality, to deliver products which are as easy-to-use as they are beautifully constructed. Each piece contains an element of nature, whether in its design, functionality or the materials used. The Objectify Jewellery Stand is built like a tree, with each branch used as a hook, whilst the Objectify Mirror has the silhouette of a “Bird on a Branch”, as shown below:
Living in a relatively remote area in New Zealand, Brent utilizes the internet to expose his collection to the world.
“As I live in a small town there is no local market so I sell through a variety online stores as well as wholesale to stores in many countries.”
Vanilla Design currently produces mostly functional home furnishings and accessories but plan to diversify its product range in the future.
“I would like to design jewellery and play with 3-D printing as a production technique - distributed additive digital fabrication is the future of manufacturing!”
For existing and new releases, check out Vanilla Design’s store on Shoply now!