Vanilla Design - Featured Seller Interview
The epitome of visually-stunning innovation.
With an eclectic collection of design products that includes: Fruity Wall Clocks and Petal Light Shades, Vanilla Design’s aesthetic is sleek and vibrant with a touch of brilliance. Founder, Brent Wilson, channels various life experiences into his range of unique products.
“I am from Dunedin, New Zealand - a tiny town in a small country at the bottom of the world. As a huge sci-fi fan and lover of modern design I enjoy re-interpreting everyday objects and using digital fabrication to produce them. I balance my business around raising our two young children - they are a constant source of inspiration and motivation!”
His Objectify Wall Clock Collection, including this one, which is inspired by a cross section of a kiwi, doesn’t lay-off any of the details: from the pip-shaped hour notations to the richness of the colour.
“My products are all digitally designed. I design the products as vector files on the computer and they are mostly cut by a CNC machine in nearby Christchurch. I peronsally finish and package the products. I enjoy exploring new construction techniques and coming up with new designs - my mind is always ticking over…”
Vanilla Design effortlessly blend a contemporary aesthetic with simple functionality, to deliver products which are as easy-to-use as they are beautifully constructed. Each piece contains an element of nature, whether in its design, functionality or the materials used. The Objectify Jewellery Stand is built like a tree, with each branch used as a hook, whilst the Objectify Mirror has the silhouette of a “Bird on a Branch”, as shown below:
Living in a relatively remote area in New Zealand, Brent utilizes the internet to expose his collection to the world.
“As I live in a small town there is no local market so I sell through a variety online stores as well as wholesale to stores in many countries.”
Vanilla Design currently produces mostly functional home furnishings and accessories but plan to diversify its product range in the future.
“I would like to design jewellery and play with 3-D printing as a production technique - distributed additive digital fabrication is the future of manufacturing!”
For existing and new releases, check out Vanilla Design’s store on Shoply now!
Featured Seller: Agustav
Innovative Handmade Wooden Wall Racks
The talented wife-and-husband design team from Iceland, whose store is fittingingly-named Agustav - derived from their forenames, Agusta and Gustav - are responsible for creating highly-distinctive and functional wooden wall racks.
“We’re both from Iceland, currently living in Copenhagen, Denmark. Since we met we’ve been throwing ideas around and had a vision of creating and designing things together full time.”
Inspired by the available space on the walls of their apartment, they began conceptualising functional products to adorn them, whilst amassing a collection of vintage items to give their new-found space character and depth.
“It all started in our tiny apartment, as we needed space to accommodate our excessive need to collect all sorts of items. In our tiny space we found each inch of the home to be a canvas for creativity and resourcefulness.”
Their handmade multipurpose rack, made from exotic wood - including wenge, pine, oak and beech - is innovative and sleek with adjustable and removable pegs from which you can hang your treasured possessions!
“We designed these with simplicity in mind and wanted something that could fit into any home. We typically start with a big chunk of wood, which we then build, break, mend and shake until we’re happy with the result.”
Their range of pegs can accommodate various household items: their hanging pegs, made from waxed cotton and wood, are specially designed to hold books, while the regular pegs are suitable for coats and towels. The product itself has the ergonomics of a washing line, making the process of fastening and removing the pegs efficient and easy.
Due to the minimalist design aesthetic, their wall racks have received a broad appeal and have even managed to find their way into a children’s bedroom.
“One of our customers bought a book rack for their friends children’s room, we thought that was brilliant as we had never really thought of it as an item that could fit into a children’s room. We really cherished this feedback as it gave us a new angle on our product’s versatility”
Their Current Collection was recently showcased at DesignMarch - Iceland’s annual festival celebrating the work of emerging local designers - to an audience eager to discover fresh, new ideas and offer advice.
With additional products in the pipeline, the two designers have a serious future ahead of them. The next product they intend to launch, showcased at the festival, is a wooden wall mount for iPhone users with a single book peg and stand alongside it - a convenient bedside buddy!
For existing and new releases, access Agustav’s store on Shoply now!
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